Writing Copies
How long should your copies be?
As with most things in life, it depends. But I always like to start by writing as if I were writing a classified.
What’s the offer? What action you want me to take? And when should I act?
“Join my dance class now. Lose weight”.
Writing a classified makes you pay by the word
7 words, 1 promise and 1 action. I know this might not make the cut (unless I’m the only one running the dance class in here).
May be I want to add a social proof. Throw in an offer to create urgency. Back up my claims.
Slowly but carefully I add blocks to my classified.
I will try and keep it as long as it needs to be. Not any longer or shorter.
Thoughts?