Less Than Required
I came across two examples that challenged my perception of copywriting. I’m someone who’s wired to think “Can I be more elaborate?”. These two examples changed the way I think.
Example-1- Lego
As a copywriter, I would have been tempted to add “Add wings to your kids’ dream” and all that fluff. It would have made the creative so BLAH!
At times, the best copy is NO copy.
Example-2
I recently stumbled upon this image shared by Jason. The image shows a WARNING sign on gym equipments in 1980s and the current era.
The one from 2000s says a lot more. The warning from 1980s means a lot more.
The next time I’m thinking copywriting, I’ll reward myself a $ for every word I remove!
