Praveen Ramesh

I’ve worked on creative projects all my professional life. I plan to write about my observations around creativity and the nuances around it.

Creativity And Deadlines

It always helps to start a creative campaign, an idea or a project with a deadline or milestone in mind.

It always works because the closer the deadline, fewer the opportunities to doubt your ideas, the urge to ‘make’ it perfect and eventually complicate your work.

I’m reminded of the the Parkinson’s Law “work expands to fill the time available for it’s completion”. Ship it. Make it better.

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